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CFPB Warning to Consumer Financial Services Digital Marketing Providers

CFPB Warning to Consumer Financial Services Digital Marketing Providers

All About Advertising Law Regulatory and Litigation Developments for Advertisers and Marketers Home > Financial Services/CFPB > CFPB Warning to Consumer Financial Services Digital Marketing Providers CFPB Warning to Consumer Financial Services Digital

Council Post: How To Offer Free Products And Services To Build Long-Term Customer Loyalty

Council Post: How To Offer Free Products And Services To Build Long-Term Customer Loyalty

Businesses often use incentives to get customers to come back, shop again and become loyal patrons, but it doesn’t always work. An incentive must provide something the customer truly values; if it isn’t worth their time, it won’t be a priority—and

Everything you need to know about... rebranding

Everything you need to know about... rebranding

Rebranding is an attempt to reinvent or innovate a business' identity in the eyes of its customers. It's a marketing or business strategy – and sometimes quite a radical one, because it involves changing elements of who you are and how you communicate it,

Is the metaverse the future of digital marketing?

Is the metaverse the future of digital marketing?

The word metaverse has become an increasingly common term over the last year, with big-name tech companies investing millions of dollars into the production and development of this new technology. But what really is the metaverse? And what does it mean for

Scaling Your Marketing Strategy in Times of Growth

Scaling Your Marketing Strategy in Times of Growth

Hitting a plateau in business is hardly pleasant. Although the times you’re “stuck” may present many learning opportunities, you still want to strive for continual growth. That’s where scaling your marketing strategy comes in. How you scale your

Why WebP Image Conversion in WordPress Is Controversial - The WP Minute

Why WebP Image Conversion in WordPress Is Controversial - The WP Minute

The WebP image format has been a popular topic in the WordPress space of late. Created by Google, WebP supports both lossy and lossless compression techniques. It can result in smaller file sizes than older formats like JPEG and PNG. As it relates to

How to Build Successful Content Pillars

How to Build Successful Content Pillars

Here are a few benefits of using a content hub strategy: In this guide, you’ll learn how to create a content pillar for your website. Follow the steps below to create content pillars for your website. Grab a seat, a pen and paper (or laptop), then

Why marketers should care about consumer privacy

Why marketers should care about consumer privacy

The U.S. is on the cusp of implementing a new national privacy law, the American Data Privacy and Protection Act (ADPPA). And while we may be late to the party (the EU’s General Data Protection Regulation, or GDPR, was implemented in 2018), it’s now high

How can brick-and-mortar retailers compete against e-commerce brands?

How can brick-and-mortar retailers compete against e-commerce brands?

E-commerce is sweeping the global markets at an extremely fast pace. According to a Statista digital market outlook analysis, U.S. e-commerce revenue has been gradually growing since 2017 ($425 billion), made a dramatic leap during in 2020 ($645 billion),