After 2½ years of disruption and the accelerated adoption of automation that ensued, franchise brands are adjusting operations with a renewed (and in some cases, a new) appreciation for local digital marketing that goes far beyond followers and
2024-04-25
Four Responsibility Gaps with Artificial Intelligence: Why they Matter and How to Address them Philosophy & Technology volume 34, pages 1057–1084 (2021) Cite this article 8104 Accesses Metrics details Abstract The notion of “responsibility gap” with
2024-04-25
In the last decade or so, the concept of “fake news” has become a major thorn in the side of consumers and content writers alike. Digital marketing experts who write SEO content at the enterprise level might not consider themselves journalists or news
2024-04-25
Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy,
2024-04-24
The question around sentience in AI continues to oscillate between confusion and clarity. The discussion was reignited after Blake Lemoine, an engineer at Google who was working with the company’s latest chatbot became convinced that the bot was sentient.
2024-04-24
Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. The following are examples of AI use in different sectors: AI has applications and uses
2024-04-24
In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP and an HTTPS website in your day-to-day browsing, you might not think they are
2024-04-23
There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair
2024-04-23
Do you need to set up a TikTok ad pixel on your WordPress site? When you advertise your website on TikTok, you will need to add code to your site to track the effectiveness of your ad campaign. When your TikTok ads and sponsored posts drive traffic to your
2024-04-23
