Over half (53%) of all consumers in the U.S. turn to a search engine like Google to find information on a product before purchase. Yes, organic search is still the highest ROI channel. If you’re not incorporating SEO into your digital marketing strategy,
2024-04-24
The question around sentience in AI continues to oscillate between confusion and clarity. The discussion was reignited after Blake Lemoine, an engineer at Google who was working with the company’s latest chatbot became convinced that the bot was sentient.
2024-04-24
Artificial intelligence (AI) is changing the world. Virtually every industry adopts and incorporates AI as it improves many processes and offers new ways of doing things. The following are examples of AI use in different sectors: AI has applications and uses
2024-04-24
In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP and an HTTPS website in your day-to-day browsing, you might not think they are
2024-04-23
There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair
2024-04-23
Do you need to set up a TikTok ad pixel on your WordPress site? When you advertise your website on TikTok, you will need to add code to your site to track the effectiveness of your ad campaign. When your TikTok ads and sponsored posts drive traffic to your
2024-04-23
Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best practices. We’ve all been there. Overcomplicating content can take many forms: Content
2024-04-22
How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may
2024-04-22
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create
2024-04-22
